OSCA 619135

Visual Merchandiser

Overview

  • Employed persons

    3,800

  • Employment status

    43.8% Full time

    56.3% Part time

  • Median age

    39 years

  • Employment by sex

    85.6% Female

    14.6% Male

    Highly female dominated

  • Indigenous employment share

    1.4%

  • Main employing industry

    Retail Trade

Indicator Visual Merchandiser Total employment
Employed persons 3,800 12,049,400
Median age 39 years 40 years
Full-time share 43.8% 64.2%
Part-time share 56.3% 35.8%
Female employment share 85.6% 48.5%
Male employment share 14.6% 51.5%
Gender segregation intensity scale Highly female dominated Gender balanced
Indigenous employment share 1.4% 2.2%
Main employing industry Retail Trade Health Care and Social Assistance
Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

Occupation overview

Visual Merchandisers plan and install internal, window and fixed displays to show goods to their best advantage.

What the occupation involves

  • Designs and creates visual displays to optimise product visibility and overall customer engagement
  • Collaborates with marketing and sales teams to develop display concepts
  • Selects and arranges props, lighting and signage to enhance displays
  • Installs and maintains displays, ensuring they are visually appealing and in line with brand guidelines
  • Conducts market research to stay updated on current trends and competitor displays
  • Trains and guides store staff on maintaining and updating displays
  • May use digital systems (planograms) and 3D models to develop and install visual displays

Common occupation titles

No alternative occupation titles are listed for this occupation.

Specialisations

  • Retail Planogram Designer

Note: Specialisations are examples of roles in within this occupation and are not separate OSCA occupations.

Skill level (education and experience level)

Skill level 4
equivalent to a lower‑level Vocational Education and Training (VET) qualification (Certificate II or III).

Note: While skill levels are described using formal education levels, some people use a combination of informal learning, on-the-job training and personal experience to achieve an equivalent level.

Licensing or registration requirements

No licensing or registration requirements are listed for this occupation.

OSCA structure

Sales Workers (6)

Employment

On this page

    Industries

    Top 10 most common industries, 2021

    Visual Merchandiser Total employment
    Industry Share of occupation Industry Share of occupation
    Retail Trade 66.8% Health Care and Social Assistance 14.5%
    Wholesale Trade 10.8% Retail Trade 9.1%
    Professional, Scientific and Technical Services 8.2% Construction 8.9%
    Manufacturing 6.7% Education and Training 8.8%
    Financial and Insurance Services 0.5% Professional, Scientific and Technical Services 7.8%
    Information Media and Telecommunications 0.4% Public Administration and Safety 6.6%
    Transport, Postal and Warehousing 0.4% Accommodation and Food Services 6.5%
    Administrative and Support Services 0.3% Manufacturing 5.9%
    Construction 0.3% Transport, Postal and Warehousing 4.5%
    Rental, Hiring and Real Estate Services 0.3% Financial and Insurance Services 3.7%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    States and territories

    Employment distribution by states and territories, 2021

    • New South Wales

      30.4%

    • Victoria

      32.5%

    • Queensland

      17.9%

    • South Australia

      6.5%

    • Tasmania

      1.1%

    • Northern Territory

      0.2%

    • Australian Capital Territory

      1.5%

    Visual Merchandiser Total employment
    State / Territory Employment Share of occupation Employment Share of occupation
    New South Wales 1,200 30.4% 3,684,200 30.6%
    Victoria 1,200 32.5% 3,162,900 26.2%
    Queensland 680 17.9% 2,444,100 20.3%
    South Australia 250 6.5% 839,400 7.0%
    Western Australia 390 10.1% 1,306,200 10.8%
    Tasmania 40 1.1% 254,700 2.1%
    Northern Territory 10 0.2% 107,000 0.9%
    Australian Capital Territory 60 1.5% 248,600 2.1%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    Age and sex

    Employment distibution by age group and sex, 2021

    Visual Merchandiser

    Total employment

    Age group Visual Merchandiser Total employment
    15–24 years 10.6% 14.3%
    25–34 years 29.7% 22.7%
    35–44 years 22.2% 22.3%
    45–54 years 21.2% 20.4%
    55–64 years 13.4% 15.3%
    65–74 years 2.8% 4.3%
    75 years and over 0.2% 0.6%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.
    Sex Visual Merchandiser Total employment
    Female 85.6% 48.5%
    Male 14.6% 51.5%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    On this page

      OSCA occupation profiles data

      This file contains data available from the OSCA Occupation Profile page.

      Use of this data must include the relevant attribution text provided.

      OSCA Occupation data - 2021 Census.xlsx

      xlsx 1236447

      Download

      Occupation Standard Classification for Australia (OSCA)

      Occupation Standard Classification for Australia (OSCA) is the skill-based classification used to categorise occupations across the Australian labour market. OSCA is used to define occupations across all official occupational statistics. OSCA replaces the Australian and New Zealand Standard Classification of Occupations (ANZSCO).

      Each job is classified to one, and only one, group of jobs at each level of the classification with no overlaps. This prevents the accidental double-counting of roles within the Australian labour market. For more information about OSCA, visit the What is OSCA information page, or the ABS website.

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