OSCA 619134

Telemarketer

Overview

  • Employed persons

    3,800

  • Employment status

    50.1% Full time

    49.7% Part time

  • Median age

    39 years

  • Employment by sex

    59.2% Female

    40.7% Male

    Gender balanced

  • Indigenous employment share

    2.0%

  • Main employing industry

    Administrative and Support Services

Indicator Telemarketer Total employment
Employed persons 3,800 12,049,400
Median age 39 years 40 years
Full-time share 50.1% 64.2%
Part-time share 49.7% 35.8%
Female employment share 59.2% 48.5%
Male employment share 40.7% 51.5%
Gender segregation intensity scale Gender balanced Gender balanced
Indigenous employment share 2.0% 2.2%
Main employing industry Administrative and Support Services Health Care and Social Assistance
Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

Occupation overview

Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales or arrange sales visits.

What the occupation involves

  • Makes outbound calls to existing and potential customers to promote products and services
  • Adheres to scripts and guidelines to provide information about products and services to customers over the phone
  • Maintains a high level of product knowledge to effectively communicate with customers
  • Persuades customers to purchase products or arrange sales visits, and handles customer objections by providing solutions or alternatives
  • Records customer details and sales information accurately, and follows up with customers to ensure customer satisfaction and repeat business
  • Arranges dispatch of goods and services, information kits and brochures to customers
  • Arranges appointments for customers and sales representatives, adhering to availability
  • Achieves sales targets and meets performance metrics

Common occupation titles

No alternative occupation titles are listed for this occupation.

Specialisations

No specialisations are listed for this occupation.

Skill level (education and experience level)

Skill level 5
equivalent to secondary education, or a Certificate I).

Note: While skill levels are described using formal education levels, some people use a combination of informal learning, on-the-job training and personal experience to achieve an equivalent level.

Licensing or registration requirements

No licensing or registration requirements are listed for this occupation.

OSCA structure

Sales Workers (6)

Employment

On this page

    Industries

    Top 10 most common industries, 2021

    Telemarketer Total employment
    Industry Share of occupation Industry Share of occupation
    Administrative and Support Services 17.2% Health Care and Social Assistance 14.5%
    Retail Trade 10.0% Retail Trade 9.1%
    Financial and Insurance Services 9.4% Construction 8.9%
    Professional, Scientific and Technical Services 8.5% Education and Training 8.8%
    Health Care and Social Assistance 7.1% Professional, Scientific and Technical Services 7.8%
    Wholesale Trade 6.1% Public Administration and Safety 6.6%
    Information Media and Telecommunications 5.7% Accommodation and Food Services 6.5%
    Other Services 4.9% Manufacturing 5.9%
    Construction 3.1% Transport, Postal and Warehousing 4.5%
    Manufacturing 3.0% Financial and Insurance Services 3.7%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    States and territories

    Employment distribution by states and territories, 2021

    • New South Wales

      27.5%

    • Victoria

      25.8%

    • Queensland

      31.2%

    • South Australia

      7.0%

    • Tasmania

      1.3%

    • Northern Territory

      0.2%

    • Australian Capital Territory

      0.5%

    Telemarketer Total employment
    State / Territory Employment Share of occupation Employment Share of occupation
    New South Wales 1,000 27.5% 3,684,200 30.6%
    Victoria 970 25.8% 3,162,900 26.2%
    Queensland 1,200 31.2% 2,444,100 20.3%
    South Australia 260 7.0% 839,400 7.0%
    Western Australia 240 6.5% 1,306,200 10.8%
    Tasmania 50 1.3% 254,700 2.1%
    Northern Territory 10 0.2% 107,000 0.9%
    Australian Capital Territory 20 0.5% 248,600 2.1%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    Age and sex

    Employment distibution by age group and sex, 2021

    Telemarketer

    Total employment

    Age group Telemarketer Total employment
    15–24 years 20.0% 14.3%
    25–34 years 22.6% 22.7%
    35–44 years 14.6% 22.3%
    45–54 years 16.8% 20.4%
    55–64 years 17.9% 15.3%
    65–74 years 6.9% 4.3%
    75 years and over 1.2% 0.6%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.
    Sex Telemarketer Total employment
    Female 59.2% 48.5%
    Male 40.7% 51.5%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    On this page

      OSCA occupation profiles data

      This file contains data available from the OSCA Occupation Profile page.

      Use of this data must include the relevant attribution text provided.

      OSCA Occupation data - 2021 Census.xlsx

      xlsx 1236447

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      Occupation Standard Classification for Australia (OSCA)

      Occupation Standard Classification for Australia (OSCA) is the skill-based classification used to categorise occupations across the Australian labour market. OSCA is used to define occupations across all official occupational statistics. OSCA replaces the Australian and New Zealand Standard Classification of Occupations (ANZSCO).

      Each job is classified to one, and only one, group of jobs at each level of the classification with no overlaps. This prevents the accidental double-counting of roles within the Australian labour market. For more information about OSCA, visit the What is OSCA information page, or the ABS website.

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