OSCA 619131

Marketing Assistant

Overview

  • Employed persons

    3,900

  • Employment status

    53.4% Full time

    46.7% Part time

  • Median age

    25 years

  • Employment by sex

    78.9% Female

    21.1% Male

    Highly female dominated

  • Indigenous employment share

    1.2%

  • Main employing industry

    Professional, Scientific and Technical Services

Indicator Marketing Assistant Total employment
Employed persons 3,900 12,049,400
Median age 25 years 40 years
Full-time share 53.4% 64.2%
Part-time share 46.7% 35.8%
Female employment share 78.9% 48.5%
Male employment share 21.1% 51.5%
Gender segregation intensity scale Highly female dominated Gender balanced
Indigenous employment share 1.2% 2.2%
Main employing industry Professional, Scientific and Technical Services Health Care and Social Assistance
Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

Occupation overview

Marketing Assistants support campaigns and undertake marketing-related administrative duties under the direction of Marketing Managers, marketing executives and/or Marketing Specialists.

What the occupation involves

  • Creates, collates and distributes marketing material
  • Supports the marketing team in executing marketing strategies and campaigns
  • Supports market research studies, opinion surveys and needs assessments
  • Performs data entry and analysis
  • Monitors and reports on key metrics
  • Assists with social media to market products

Common occupation titles

No alternative occupation titles are listed for this occupation.

Specialisations

No specialisations are listed for this occupation.

Skill level (education and experience level)

Skill level 4
equivalent to a lower‑level Vocational Education and Training (VET) qualification (Certificate II or III).

Note: While skill levels are described using formal education levels, some people use a combination of informal learning, on-the-job training and personal experience to achieve an equivalent level.

Licensing or registration requirements

No licensing or registration requirements are listed for this occupation.

OSCA structure

Sales Workers (6)

Employment

On this page

    Industries

    Top 10 most common industries, 2021

    Marketing Assistant Total employment
    Industry Share of occupation Industry Share of occupation
    Professional, Scientific and Technical Services 17.4% Health Care and Social Assistance 14.5%
    Education and Training 14.3% Retail Trade 9.1%
    Retail Trade 13.3% Construction 8.9%
    Wholesale Trade 6.4% Education and Training 8.8%
    Manufacturing 5.6% Professional, Scientific and Technical Services 7.8%
    Rental, Hiring and Real Estate Services 4.6% Public Administration and Safety 6.6%
    Construction 3.9% Accommodation and Food Services 6.5%
    Health Care and Social Assistance 3.8% Manufacturing 5.9%
    Accommodation and Food Services 3.5% Transport, Postal and Warehousing 4.5%
    Financial and Insurance Services 2.8% Financial and Insurance Services 3.7%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    States and territories

    Employment distribution by states and territories, 2021

    • New South Wales

      36.9%

    • Victoria

      26.6%

    • Queensland

      20.4%

    • South Australia

      6.2%

    • Tasmania

      1.5%

    • Northern Territory

      0.2%

    • Australian Capital Territory

      1.2%

    Marketing Assistant Total employment
    State / Territory Employment Share of occupation Employment Share of occupation
    New South Wales 1,500 36.9% 3,684,200 30.6%
    Victoria 1,100 26.6% 3,162,900 26.2%
    Queensland 800 20.4% 2,444,100 20.3%
    South Australia 240 6.2% 839,400 7.0%
    Western Australia 270 6.8% 1,306,200 10.8%
    Tasmania 60 1.5% 254,700 2.1%
    Northern Territory 10 0.2% 107,000 0.9%
    Australian Capital Territory 50 1.2% 248,600 2.1%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    Age and sex

    Employment distibution by age group and sex, 2021

    Marketing Assistant

    Total employment

    Age group Marketing Assistant Total employment
    15–24 years 45.1% 14.3%
    25–34 years 30.8% 22.7%
    35–44 years 12.4% 22.3%
    45–54 years 6.8% 20.4%
    55–64 years 3.8% 15.3%
    65–74 years 0.8% 4.3%
    75 years and over 0.2% 0.6%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.
    Sex Marketing Assistant Total employment
    Female 78.9% 48.5%
    Male 21.1% 51.5%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    On this page

      OSCA occupation profiles data

      This file contains data available from the OSCA Occupation Profile page.

      Use of this data must include the relevant attribution text provided.

      OSCA Occupation data - 2021 Census.xlsx

      xlsx 1236447

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      Occupation Standard Classification for Australia (OSCA)

      Occupation Standard Classification for Australia (OSCA) is the skill-based classification used to categorise occupations across the Australian labour market. OSCA is used to define occupations across all official occupational statistics. OSCA replaces the Australian and New Zealand Standard Classification of Occupations (ANZSCO).

      Each job is classified to one, and only one, group of jobs at each level of the classification with no overlaps. This prevents the accidental double-counting of roles within the Australian labour market. For more information about OSCA, visit the What is OSCA information page, or the ABS website.

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