New analysis from Jobs and Skills Australia (JSA) shows that employers use wide and varied methods of advertising. Across Australia, collectively, the 3 most common recruitment methods used by employers are posting online job ads, word-of-mouth and social media.
The type of advertising used varies between region and state. For example, word-of-mouth and social media advertising are more prevalent in regional areas. In capital cities, 68% of employers used online job platforms, compared with 53% of regional employers.
Interestingly, in 2022, around one in seven employers (14%) didn’t advertise their most recent vacancy and only used word-of-mouth or considered job seekers who approached the business directly.
Understanding the methods used by employers to recruit in particular regions can help a person’s chances of finding the right job, with significant differences across Australia in the methods used. Likewise, this information can be used to help tailor recruitment strategies to suit each region, particularly between city and country areas.
