OSCA 231331

Copywriter

Overview

  • Employed persons

    3,000

  • Employment status

    53.8% Full time

    46.3% Part time

  • Median age

    37 years

  • Employment by sex

    67.0% Female

    32.8% Male

    Moderately female dominated

  • Indigenous employment share

    0.4%

  • Main employing industry

    Professional, Scientific and Technical Services

Indicator Copywriter Total employment
Employed persons 3,000 12,049,400
Median age 37 years 40 years
Full-time share 53.8% 64.2%
Part-time share 46.3% 35.8%
Female employment share 67.0% 48.5%
Male employment share 32.8% 51.5%
Gender segregation intensity scale Moderately female dominated Gender balanced
Indigenous employment share 0.4% 2.2%
Main employing industry Professional, Scientific and Technical Services Health Care and Social Assistance
Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

Occupation overview

Copywriters design and compose written material to advertise products and service.

What the occupation involves

  • Writes advertising or promotional copy for media such as press, radio, television, social media, billboards, catalogues or shop displays
  • Conducts research on the product, service or topic at hand, as well as the target audience
  • Presents and pitches copy ideas to clients
  • Proofreads and edits copy for accuracy and brand guidelines
  • Collaborates with team members to ensure the copy aligns with other elements of the campaign, such as visual or sound design

Common occupation titles

No alternative occupation titles are listed for this occupation.

Specialisations

No specialisations are listed for this occupation.

Skill level (education and experience level)

Skill level 1
equivalent to a university level qualification (Bachelor degree or higher).

Note: While skill levels are described using formal education levels, some people use a combination of informal learning, on-the-job training and personal experience to achieve an equivalent level.

Licensing or registration requirements

No licensing or registration requirements are listed for this occupation.

OSCA structure

Employment

On this page

    Industries

    Top 10 most common industries, 2021

    Copywriter Total employment
    Industry Share of occupation Industry Share of occupation
    Professional, Scientific and Technical Services 46.6% Health Care and Social Assistance 14.5%
    Arts and Recreation Services 20.3% Retail Trade 9.1%
    Information Media and Telecommunications 5.7% Construction 8.9%
    Retail Trade 5.2% Education and Training 8.8%
    Financial and Insurance Services 3.0% Professional, Scientific and Technical Services 7.8%
    Education and Training 2.8% Public Administration and Safety 6.6%
    Administrative and Support Services 2.7% Accommodation and Food Services 6.5%
    Rental, Hiring and Real Estate Services 2.4% Manufacturing 5.9%
    Health Care and Social Assistance 1.6% Transport, Postal and Warehousing 4.5%
    Other Services 1.0% Financial and Insurance Services 3.7%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    States and territories

    Employment distribution by states and territories, 2021

    • New South Wales

      36.9%

    • Victoria

      33.9%

    • Queensland

      16.1%

    • South Australia

      4.4%

    • Tasmania

      1.3%

    • Northern Territory

      0.0%

    • Australian Capital Territory

      0.9%

    Copywriter Total employment
    State / Territory Employment Share of occupation Employment Share of occupation
    New South Wales 1,100 36.9% 3,684,200 30.6%
    Victoria 1,000 33.9% 3,162,900 26.2%
    Queensland 480 16.1% 2,444,100 20.3%
    South Australia 130 4.4% 839,400 7.0%
    Western Australia 190 6.3% 1,306,200 10.8%
    Tasmania 40 1.3% 254,700 2.1%
    Northern Territory 0 0.0% 107,000 0.9%
    Australian Capital Territory 30 0.9% 248,600 2.1%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    Age and sex

    Employment distibution by age group and sex, 2021

    Copywriter

    Total employment

    Age group Copywriter Total employment
    15–24 years 8.0% 14.3%
    25–34 years 35.4% 22.7%
    35–44 years 27.3% 22.3%
    45–54 years 18.0% 20.4%
    55–64 years 8.9% 15.3%
    65–74 years 2.2% 4.3%
    75 years and over 0.3% 0.6%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.
    Sex Copywriter Total employment
    Female 67.0% 48.5%
    Male 32.8% 51.5%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    On this page

      OSCA occupation profiles data

      This file contains data available from the OSCA Occupation Profile page.

      Use of this data must include the relevant attribution text provided.

      OSCA Occupation data - 2021 Census.xlsx

      xlsx 1236447

      Download

      Occupation Standard Classification for Australia (OSCA)

      Occupation Standard Classification for Australia (OSCA) is the skill-based classification used to categorise occupations across the Australian labour market. OSCA is used to define occupations across all official occupational statistics. OSCA replaces the Australian and New Zealand Standard Classification of Occupations (ANZSCO).

      Each job is classified to one, and only one, group of jobs at each level of the classification with no overlaps. This prevents the accidental double-counting of roles within the Australian labour market. For more information about OSCA, visit the What is OSCA information page, or the ABS website.

      Find out more

      What is OSCA   OSCA content updates