OSCA 112231

Communications Manager (Public Relations)

Overview

  • Employed persons

    11,200

  • Employment status

    84.1% Full time

    16.0% Part time

  • Median age

    41 years

  • Employment by sex

    72.3% Female

    27.7% Male

    Moderately female dominated

  • Indigenous employment share

    1.5%

  • Main employing industry

    Public Administration and Safety

Indicator Communications Manager (Public Relations) Total employment
Employed persons 11,200 12,049,400
Median age 41 years 40 years
Full-time share 84.1% 64.2%
Part-time share 16.0% 35.8%
Female employment share 72.3% 48.5%
Male employment share 27.7% 51.5%
Gender segregation intensity scale Moderately female dominated Gender balanced
Indigenous employment share 1.5% 2.2%
Main employing industry Public Administration and Safety Health Care and Social Assistance
Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

Occupation overview

Communications Managers (Public Relations) plan, organise, direct, control and coordinate public relations activities within an organisation.

What the occupation involves

  • Plans, develops, directs and coordinates communication strategies to best represent the employer's interests
  • Creates and manages publication production timelines
  • Oversees reputation management through internal communications, government relations, media relations and social media management
  • Stays informed of changes in media by assessing web, email and social media analytics to understand opportunities and barriers
  • Liaises with, supports and manages public relations teams to create press releases, advertising and promotional materials
  • Organises and manages events to promote key messages

Common occupation titles

  • Corporate Affairs Manager
  • Public Affairs Manager
  • Public Relations Manager

Specialisations

  • Community Relations Manager
  • External Relations Manager
  • Government Relations Manager
  • Media Relations Manager

Note: Specialisations are examples of roles in within this occupation and are not separate OSCA occupations.

Skill level (education and experience level)

Skill level 1
equivalent to a university level qualification (Bachelor degree or higher).

Note: While skill levels are described using formal education levels, some people use a combination of informal learning, on-the-job training and personal experience to achieve an equivalent level.

Licensing or registration requirements

No licensing or registration requirements are listed for this occupation.

OSCA structure

Managers (1)

Employment

On this page

    Industries

    Top 10 most common industries, 2021

    Communications Manager (Public Relations) Total employment
    Industry Share of occupation Industry Share of occupation
    Public Administration and Safety 21.2% Health Care and Social Assistance 14.5%
    Professional, Scientific and Technical Services 13.9% Retail Trade 9.1%
    Financial and Insurance Services 10.2% Construction 8.9%
    Health Care and Social Assistance 8.9% Education and Training 8.8%
    Education and Training 7.3% Professional, Scientific and Technical Services 7.8%
    Information Media and Telecommunications 4.3% Public Administration and Safety 6.6%
    Other Services 4.3% Accommodation and Food Services 6.5%
    Arts and Recreation Services 3.5% Manufacturing 5.9%
    Construction 3.0% Transport, Postal and Warehousing 4.5%
    Transport, Postal and Warehousing 3.0% Financial and Insurance Services 3.7%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    States and territories

    Employment distribution by states and territories, 2021

    • New South Wales

      38.1%

    • Victoria

      29.6%

    • Queensland

      12.8%

    • South Australia

      4.1%

    • Tasmania

      1.3%

    • Northern Territory

      0.9%

    • Australian Capital Territory

      6.2%

    Communications Manager (Public Relations) Total employment
    State / Territory Employment Share of occupation Employment Share of occupation
    New South Wales 4,300 38.1% 3,684,200 30.6%
    Victoria 3,300 29.6% 3,162,900 26.2%
    Queensland 1,400 12.8% 2,444,100 20.3%
    South Australia 460 4.1% 839,400 7.0%
    Western Australia 780 7.0% 1,306,200 10.8%
    Tasmania 140 1.3% 254,700 2.1%
    Northern Territory 100 0.9% 107,000 0.9%
    Australian Capital Territory 690 6.2% 248,600 2.1%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    Age and sex

    Employment distibution by age group and sex, 2021

    Communications Manager (Public Relations)

    Total employment

    Age group Communications Manager (Public Relations) Total employment
    15–24 years 1.4% 14.3%
    25–34 years 22.5% 22.7%
    35–44 years 37.2% 22.3%
    45–54 years 26.8% 20.4%
    55–64 years 10.4% 15.3%
    65–74 years 1.5% 4.3%
    75 years and over 0.1% 0.6%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.
    Sex Communications Manager (Public Relations) Total employment
    Female 72.3% 48.5%
    Male 27.7% 51.5%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

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      OSCA occupation profiles data

      This file contains data available from the OSCA Occupation Profile page.

      Use of this data must include the relevant attribution text provided.

      OSCA Occupation data - 2021 Census.xlsx

      xlsx 1236447

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      Occupation Standard Classification for Australia (OSCA)

      Occupation Standard Classification for Australia (OSCA) is the skill-based classification used to categorise occupations across the Australian labour market. OSCA is used to define occupations across all official occupational statistics. OSCA replaces the Australian and New Zealand Standard Classification of Occupations (ANZSCO).

      Each job is classified to one, and only one, group of jobs at each level of the classification with no overlaps. This prevents the accidental double-counting of roles within the Australian labour market. For more information about OSCA, visit the What is OSCA information page, or the ABS website.

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