OSCA 112133

Sales and Marketing Manager

Overview

  • Employed persons

    104,800

  • Employment status

    86.1% Full time

    13.9% Part time

  • Median age

    43 years

  • Employment by sex

    40.8% Female

    59.2% Male

    Gender balanced

  • Indigenous employment share

    0.7%

  • Main employing industry

    Retail Trade

Indicator Sales and Marketing Manager Total employment
Employed persons 104,800 12,049,400
Median age 43 years 40 years
Full-time share 86.1% 64.2%
Part-time share 13.9% 35.8%
Female employment share 40.8% 48.5%
Male employment share 59.2% 51.5%
Gender segregation intensity scale Gender balanced Gender balanced
Indigenous employment share 0.7% 2.2%
Main employing industry Retail Trade Health Care and Social Assistance
Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

Occupation overview

Sales and Marketing Managers plan, organise, direct, control and coordinate sales and marketing activities within an organisation and externally.

What the occupation involves

  • Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
  • Directs and evaluates marketing strategies
  • Establishes distribution networks for products and services, and initiates market research studies
  • Establishes organisational policies and procedures in relation to sales and marketing
  • Conducts regular data analysis and measures campaign performance against predefined metrics
  • Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
  • Assesses the marketing potential of new and existing store locations
  • Determines price schedules and discount rates

Common occupation titles

No alternative occupation titles are listed for this occupation.

Specialisations

No specialisations are listed for this occupation.

Skill level (education and experience level)

Skill level 1
equivalent to a university level qualification (Bachelor degree or higher).

Note: While skill levels are described using formal education levels, some people use a combination of informal learning, on-the-job training and personal experience to achieve an equivalent level.

Licensing or registration requirements

No licensing or registration requirements are listed for this occupation.

OSCA structure

Managers (1)

Employment

On this page

    Industries

    Top 10 most common industries, 2021

    Sales and Marketing Manager Total employment
    Industry Share of occupation Industry Share of occupation
    Retail Trade 16.0% Health Care and Social Assistance 14.5%
    Wholesale Trade 13.5% Retail Trade 9.1%
    Professional, Scientific and Technical Services 12.4% Construction 8.9%
    Manufacturing 12.0% Education and Training 8.8%
    Financial and Insurance Services 5.4% Professional, Scientific and Technical Services 7.8%
    Construction 4.6% Public Administration and Safety 6.6%
    Information Media and Telecommunications 4.1% Accommodation and Food Services 6.5%
    Rental, Hiring and Real Estate Services 3.0% Manufacturing 5.9%
    Administrative and Support Services 2.8% Transport, Postal and Warehousing 4.5%
    Education and Training 2.6% Financial and Insurance Services 3.7%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    States and territories

    Employment distribution by states and territories, 2021

    • New South Wales

      38.6%

    • Victoria

      29.1%

    • Queensland

      17.1%

    • South Australia

      5.4%

    • Tasmania

      1.0%

    • Northern Territory

      0.3%

    • Australian Capital Territory

      0.9%

    Sales and Marketing Manager Total employment
    State / Territory Employment Share of occupation Employment Share of occupation
    New South Wales 40,400 38.6% 3,684,200 30.6%
    Victoria 30,500 29.1% 3,162,900 26.2%
    Queensland 18,000 17.1% 2,444,100 20.3%
    South Australia 5,600 5.4% 839,400 7.0%
    Western Australia 8,000 7.6% 1,306,200 10.8%
    Tasmania 1,100 1.0% 254,700 2.1%
    Northern Territory 350 0.3% 107,000 0.9%
    Australian Capital Territory 890 0.9% 248,600 2.1%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    Age and sex

    Employment distibution by age group and sex, 2021

    Sales and Marketing Manager

    Total employment

    Age group Sales and Marketing Manager Total employment
    15–24 years 2.3% 14.3%
    25–34 years 21.2% 22.7%
    35–44 years 32.2% 22.3%
    45–54 years 27.5% 20.4%
    55–64 years 13.7% 15.3%
    65–74 years 2.8% 4.3%
    75 years and over 0.4% 0.6%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.
    Sex Sales and Marketing Manager Total employment
    Female 40.8% 48.5%
    Male 59.2% 51.5%
    Note: N/A values indicate data are not available due to confidentiality or data reliability requirements.

    On this page

      OSCA occupation profiles data

      This file contains data available from the OSCA Occupation Profile page.

      Use of this data must include the relevant attribution text provided.

      OSCA Occupation data - 2021 Census.xlsx

      xlsx 1236447

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      Occupation Standard Classification for Australia (OSCA)

      Occupation Standard Classification for Australia (OSCA) is the skill-based classification used to categorise occupations across the Australian labour market. OSCA is used to define occupations across all official occupational statistics. OSCA replaces the Australian and New Zealand Standard Classification of Occupations (ANZSCO).

      Each job is classified to one, and only one, group of jobs at each level of the classification with no overlaps. This prevents the accidental double-counting of roles within the Australian labour market. For more information about OSCA, visit the What is OSCA information page, or the ABS website.

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